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Understanding an organization’s business goals and stakeholder needs drives discovery during up-front strategy and product roadmapping sessions. In this post, we explore how to design digital products and services for multiple audiences…
Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more…
In this post, we explore how good product management practices can help you escape the build trap and create long-term value for your organization and customers.
Wireframes and rapid prototypes are the blueprints behind any successful digital product. In this post, we share how wireframes and prototyping can improve your next digital project.
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are eleven things…
A good Call-to-Action (CTA) is a powerful way to turn website leads into potential customers. In this post, we discuss five ways to craft winning CTAs and improve your website’s…
In this post, we cover how to manage multiple stakeholder expectations about content during a homepage redesign project.
Sometimes companies outgrow their names. It’s a perfectly normal part of the business lifecycle. At Mightybytes, we’ve worked with a few companies who either underwent a name change or were…
What’s the best way to get the most accurate environmental data on your organization’s digital footprint? Invest in a Digital Life Cycle Assessment (DLCA). In this post, we explore why…