How to Use a Google Analytics Dashboard to Track Your Marketing Funnel
In this guide, you’ll learn how to set up a custom Google Analytics dashboard to properly track marketing performance and focus on the metrics that matter most to your business.
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Digital Marketing Masterclass Presentations
Download these presentation decks from Mightybytes' Digital Marketing Masterclass, a sold-out half-day workshop on digital marketing best practices.
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How to Transition from Waterfall to Agile Methods
When it comes to managing complex projects, many companies still employ a rigid, top-down process known as 'waterfall'. In this post, we explore how to transition from waterfall to agile methods for better, faster, and often cheaper solutions.
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How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective content strategy.
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Why Heading Tags and Content Structure Matter
How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines and screen readers as well.
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Designing for Sustainability: Create More People- and Planet-Friendly Digital Products
In Designing for Sustainability: A Guide to Building Greener Digital Products and Services from O'Reilly Media, Tim Frick shows you how to apply sustainable design practices to the creation and optimization of digital products and services that are both people- and planet-friendly.
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How to Choose a WordPress Plugin
In this post we cover how to make good WordPress plugin decisions from a dizzying array of choices.
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How to Design a Website for Multiple Audiences
We start every web design project the same way: by listing an organization's business and user goals. Before we move on to sexier things like style tiles and page design, we need to figure out what each website needs to accomplish from an organizational or business standpoint, and what visitors expect to see or do there.
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Nonprofits: Here’s What Your Donate Page Should Look Like
Nonprofits have an understandably difficult time creating clear and simple donation pages on their websites. While the best way to get the
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Mightybytes Founder Tim Frick’s TEDx Talk on Web Sustainability
This spring, Mightybytes founder Tim Frick spoke on the topic of web sustainability at TEDx BentleyU. In this 13-minute presentation, Tim debunks the common misconception that the web is a green medium simply because it's paperless, and offers solutions for a lighter internet footprint.
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