Social Sharing Buttons: Pros and Cons
In this post, we explore the pros and cons of social sharing buttons, discussing their impact on marketing and website performance.
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How to Successfully Navigate a Homepage Redesign
In this post, we cover how to manage stakeholder expectations about content during a homepage redesign and beyond.
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Which Keywords Do My Competitors Rank For?
You can't generate a list of all the keywords your competitors rank for with the click of a button, but by doing a bit of research, you can create a fairly accurate list of keywords that can inform your own SEO strategy.
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The Benefits of Tree Testing Your Navigation
Website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign, but carefully considered navigation — validated through UX tools like tree testing — will guarantee that site content will be accessible.
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How to Streamline Bug Reports
When a newly redesigned website launches, stakeholders are likely to come across elements of the site that aren’t functioning correctly. In order to fix these bugs, as they're called, you’ll need to report them to a developer who can fix them. For a bug to get fixed expediently, it’s helpful to file your report in a way that a developer can easily understand, diagnose, and remedy the problem.
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Not-So-Scary SEO: How Do I Rank for Multiple Cities?
In our new series that attempts to take the confusion and fear out of search engine optimization and put the
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How to Generate Content Ideas in a Boring Industry
If you're in a boring industry, you might make the mistake of thinking content marketing isn't something that applies to
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Content Governance: Questions to Ask Before Launching a User Forum or Community Site
She said WHAT!? Don’t be taken aback by angry trolls. Here are the policies you need to put in place before you launch a Facebook page or online community.
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Optimizing Video for the Web
Online video can be an impactful marketing and communications tool. However, with huge file sizes, it can also be your website's biggest source of carbon emissions. In this post, we'll explore how optimizing videos for the web can be done in ways that are both people- and planet-friendly.
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How Flat Design Makes Your Website More Sustainable
Flat design strips away unnecessary elements, such as gradients, beveled corners, and so on. In this post, we explore why this approach is also eco-friendly.
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