Blog Category: Digital Marketing

In this section, we cover social media strategy, SEO and SEM strategy, and content strategy, as well as more general topics like defining marketing metrics, measuring content performance, effective marketing automation strategies, and how to create and improve your digital strategy.

We dig a bit deeper into more specific topics as well, such as how you can incorporate A/B testing methods to improve conversions and user experience, how customer journey maps can help you improve service, and valuable lessons from website redesign projects. We also occasionally cover marketing strategy for nonprofits.

Need help figuring this all out? Our book Return on Engagement might help. Otherwise, check out our digital marketing services and drop us a line.

07.31.2024

Building Capacity with Digital Governance

Posted by Tim Frick in Business Strategy, Digital Marketing, Sustainability tagged with Corporate Digital Responsibility, Governance

Digital Governance Venn Diagram showing how incremental improvements can drive shared learning, sustainability, and organizational improvement.

In this post, we explore how good digital governance helps organizations build capacity to support sustainability efforts and drive long-term business success. We also share tips on how to improve digital governance practices without throwing your operations into a tailspin. Read More ›

06.24.2024

Is Ethical and Sustainable AI Possible?

Posted by Nicole Hunter in Business Strategy, Digital Marketing, Sustainability tagged with A.I., Corporate Digital Responsibility

Image of a person standing before an array of large computers.

In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share some ideas on how to use AI tools more responsibly. Read More ›

05.16.2024

Sustainable Data Governance for Marketers

Posted by Tim Frick in Business Strategy, Data and Analytics tagged with Corporate Digital Responsibility, Governance

Data governance Venn Diagram illustration

How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with this ten-point data governance plan. Read More ›

04.20.2024

Our Digital Greenwashing Guide

Posted by Tim Frick in Digital Marketing, Sustainability tagged with Corporate Digital Responsibility, Governance, Sustainable Web Design, Terminology

Digital greenwashing image of painter painting smokestacks.

Use this digital greenwashing guide to help you make accurate sustainability claims about digital products, services, and programs while reducing risk as new and emerging legislation takes shape. Read More ›

03.05.2024

Informed Consent in Your Digital Marketing

Posted by Tim Frick in Data and Analytics, Privacy and Security, UX Design tagged with Corporate Digital Responsibility

Graphic showing informed consent fields on a web form.

In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices. Read More ›

01.06.2024

Sustainable Digital Marketing: Redefining Success for 2024

Posted by Tim Frick in Digital Marketing, Sustainability tagged with Climate Change, Corporate Digital Responsibility, Governance

Is digital marketing still fit for purpose in 2024? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more sustainable digital marketing practices into the new year and beyond. Read More ›

12.05.2023

How to Improve Your Digital Supply Chain

Posted by Tim Frick in Business Strategy, Digital Marketing, Sustainability tagged with Corporate Digital Responsibility, Governance, Sustainable Web Design

Here are eighteen ways you can use ESG practices to improve your digital supply chain. We also share why this matters and what we’ve learned through our own experience. Read More ›

11.13.2023

Is it Time for You to Leave Social Media?

Posted by Joana Olson-Royal in Business Strategy, Digital Marketing tagged with Corporate Digital Responsibility

Image of Facebook, Instagram, and X (Twitter) being removed from a smartphone.

In this post, we weigh the pros and cons of whether or not you should leave social media. We also explore several community- and values-driven alternatives. Read More ›

08.30.2023

Sustainable SEO: Processes and Practices

Posted by Nicole Hunter in SEO and SEM Strategy, Sustainability tagged with A.I., Sustainable Web Design

Image of a search field with buttons that read 'search' and 'I'm feeling green' below the field.

In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search. Read More ›

07.20.2023