Prioritizing Content Migration on Digital Projects
Content is critical to the success of any website redesign project, yet many organizations overlook the complexity of successfully managing content migration. Here's how to make sure the process runs smoothly.
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Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.
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Better Component-Based Design Solutions with Style Tiles and Content Patterns
In this post we’ll talk about how style tiles, content patterns, and component-based design can save time while creating a more flexible design system for your website or digital product.
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Seven Lessons From Website Redesign Projects
Website redesigns offer great potential to improve your business and meet marketing goals. But these projects also have many moving parts. In a recent panel, leaders from several Chicago organizations shared expertise on how to navigate a site overhaul with ease.
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How to Design a Website for Multiple Audiences
We start every web design project the same way: by listing an organization's business and user goals. Before we move on to sexier things like style tiles and page design, we need to figure out what each website needs to accomplish from an organizational or business standpoint, and what visitors expect to see or do there.
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How to Explain Difficult Concepts with Awesome Web Design
We've been working with a host of clients recently who have complicated business structures, or who are disrupting an industry with a simple new way of doing an old job. The stuff they're doing is awesome, but it's difficult to explain in full during the five seconds it takes someone to visit a website, figure out what they're looking at, and decide whether the content is relevant to them.
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How to Get the Most Bang for Your Marketing Buck as a Teeny Tiny Nonprofit
Time management is a huge issue for marketing professionals at small nonprofits. Of all the marketing activities that you can do, how do you manage what is possible on the schedule you have, and with a very limited budget?
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How A/B Testing Improves Websites
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
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Does My H1 Tag Always Have to Be Optimized for Search?
Content plays as important a role as design on your website's homepage. The words that appear on your website not only communicate what you do and what you stand for, they help potential customers find you via search. Because of the importance placed on web copy for search, we often see our clients struggle with balancing beautiful design and marketing copy with what they know Google will want to see when crawling their home page.
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A Handy Cheat Sheet for Repurposing Content [Free Download]
Part of a successful content strategy involves taking successful pieces of content and repurposing them for other mediums. This helps you get more mileage out of the efforts you're putting into content creation. Figuring out ways of repurposing content you already have is especially good for organizations with limited staff and budgets. Got a successful blog post? Why not turn it into a webinar, an ebook, or a Twitter chat?
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