Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
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Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with this ten-point data governance plan.
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Informed Consent in Your Digital Marketing
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.
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How Crawl Optimization Improves Website Sustainability
In this post, we explore how crawl optimization impacts website sustainability and performance. We also touch on various tools and resources to address this issue.
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What is Your Data Disposal Strategy?
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices.
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Why You Should Use Structured Data
In this post, we cover how structured data can improve search engine performance, increase clickthrough rates, and provide more relevant information to target users. Read on to learn more.
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How to Design a Sustainable Data Strategy
In this guide, we walk you through nine essential steps to designing a sustainable data strategy for your organization.
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Seven Core CDR Principles
Here are seven core CDR principles that will help you incorporate more ethical and responsible digital practices within your organization.
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Level Up with this Content Marketing Toolkit
For this content marketing toolkit, we compiled some of our best content strategy, storytelling, SEO, governance, and analytics resources. We hope you find this collection useful for your next website or content marketing project.
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Five Ways to Create Shared Value
In this post, we cover five ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.
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