What is Successful Digital Marketing?
In this article we explore different ways to define, adopt, and measure successful digital marketing.
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11 Simple Fixes to Improve Conversion Rates
Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are 11 things you can do to improve conversion rates on your website without breaking the bank.
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Is Your Google Analytics Set Up Correctly?
Here are a few simple checks that will reveal whether your Google Analytics account has common configuration issues.
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How to Set Up a Google Analytics Goal Strategy
Google Analytics can be overwhelming. If you get lost when logging in to your account, you’re not alone. In this post, we cover how to set up a Google Analytics goal strategy so you can make more data-informed business decisions.
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How A/B Testing Improves Websites
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
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Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
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Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and sustainability.
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