Blog Category: Digital Marketing

In this section, we cover social media strategy, SEO and SEM strategy, and content strategy, as well as more general topics like defining marketing metrics, measuring content performance, effective marketing automation strategies, and how to create and improve your digital strategy.

We dig a bit deeper into more specific topics as well, such as how you can incorporate A/B testing methods to improve conversions and user experience, how customer journey maps can help you improve service, and valuable lessons from website redesign projects. We also occasionally cover marketing strategy for nonprofits.

Need help figuring this all out? Our book Return on Engagement might help. Otherwise, check out our digital marketing services and drop us a line.

11.15.2021

Why You Should Use Structured Data

Posted by Nicole Hunter in Data and Analytics, SEO and SEM Strategy

graphic illustration of a baker holding a wedding cake

In this post, we cover how structured data can improve search engine performance, increase clickthrough rates, and provide more relevant information to target users. Read on to learn more. Read More ›

11.03.2021

How to Design a Sustainable Data Strategy

Posted by Tim Frick in Data and Analytics, Privacy and Security, Sustainability tagged with Corporate Digital Responsibility, Org Design

In this guide, we walk you through nine essential steps to designing a sustainable data strategy for your organization. Read More ›

10.25.2021

Seven Core CDR Principles

Posted by Tim Frick in Accessibility, Business Strategy, Data and Analytics, Privacy and Security, Sustainability tagged with Corporate Digital Responsibility, Sustainable Web Design

Here are seven core CDR principles that will help you incorporate more ethical and responsible digital practices within your organization. Read More ›

05.12.2021

Gutenberg Migration: Step-by-Step

Posted by Nicole Hunter in Content Strategy, Digital Marketing, Web Development tagged with Gutenberg, Product Management

In this post, we cover key steps you should consider taking when migrating your website to Gutenberg, the WordPress' block-based editor. Read More ›

11.28.2020

Understanding Google’s “Core Web Vitals”

Posted by Mightybytes in SEO and SEM Strategy, UX Design

In this blog post, you’ll learn about Google’s new “Core Web Vitals,” how they impact Google’s search algorithm, and what this could mean for your SEO strategy. Read More ›

05.28.2020

What are Page Briefs? [Free Template Download]

Posted by Nicole Hunter in Content Strategy, SEO and SEM Strategy tagged with Governance

Page briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what's needed to produce great content. Download our free template at the end of this post. Read More ›

05.14.2020

Level Up with this Content Marketing Toolkit

Posted by Tim Frick in Content Strategy, Data and Analytics, Digital Marketing, SEO and SEM Strategy tagged with Storytelling

For this content marketing toolkit, we compiled some of our best content strategy, storytelling, SEO, governance, and analytics resources. We hope you find this collection useful for your next website or content marketing project. Read More ›

05.08.2020

How Story Structure Improves Content Marketing

Posted by Nicole Hunter in Content Strategy, Digital Marketing tagged with Story Structure, Storytelling

In the age of digital marketing, good stories—and good story structure—matter more than ever. In this post, we explore why it is critical to prioritize good storytelling techniques in your content marketing. Read More ›

04.09.2020

Developing a Sustainable Content Workflow

Posted by Nicole Hunter in Content Strategy, Digital Marketing tagged with Governance, Product Management

In this post, we talk about how to define a sustainable content workflow for your content marketing team to follow. We also cover how to maximize efficiency while minimizing potential friction with your organization’s stakeholders. Read More ›

03.30.2020

7 Pitfalls To Avoid in Your Sustainability Story

Posted by Tim Frick in Business Strategy, Content Strategy, Digital Marketing, Sustainability tagged with Storytelling

Sustainability Storytelling featured image: globe in computer screen

We’ve seen it over and over: companies tell purpose-driven stories that fail, or worse, blow up in their faces. But why does this happen? In this post, we outline seven pitfalls to avoid when telling your sustainability story. Read More ›

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