Blog Category: Digital Marketing

In this section, we cover social media strategy, SEO and SEM strategy, and content strategy, as well as more general topics like defining marketing metrics, measuring content performance, effective marketing automation strategies, and how to create and improve your digital strategy.

We dig a bit deeper into more specific topics as well, such as how you can incorporate A/B testing methods to improve conversions and user experience, how customer journey maps can help you improve service, and valuable lessons from website redesign projects. We also occasionally cover marketing strategy for nonprofits.

Need help figuring this all out? Our book Return on Engagement might help. Otherwise, check out our digital marketing services and drop us a line.

02.07.2019

11 Simple Fixes to Improve Conversion Rates

Posted by Mightybytes in Data and Analytics, Digital Marketing tagged with Conversion Rate Optimization

Improve website conversion featured image

Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are 11 things you can do to improve conversion rates on your website without breaking the bank. Read More ›

09.26.2018

Is Your Google Analytics Set Up Correctly?

Posted by Mightybytes in Data and Analytics, Digital Marketing tagged with Google Analytics

Here are a few simple checks that will reveal whether your Google Analytics account has common configuration issues. Read More ›

07.17.2018

How to Set Up a Google Analytics Goal Strategy

Posted by Mightybytes in Data and Analytics, Digital Marketing

Google Analytics can be overwhelming. If you get lost when logging in to your account, you’re not alone. In this post, we cover how to set up a Google Analytics goal strategy so you can make more data-informed business decisions. Read More ›

06.15.2018

How to Use a Google Analytics Dashboard to Track Your Marketing Funnel

Posted by Mightybytes in Digital Marketing tagged with Analytics

Google Analytics Dashboard Post Featured Image

In this guide, you’ll learn how to set up a custom Google Analytics dashboard to properly track marketing performance and focus on the metrics that matter most to your business. Read More ›

05.10.2018

How to Vet and Hire an SEO Agency

Posted by Tim Frick in Digital Marketing, SEO and SEM Strategy

In this handy guide, we share how to vet and hire an SEO agency partner for long-term success. Read More ›

05.01.2018

Digital Marketing Masterclass Presentations

Posted by Mightybytes in Business Strategy, Digital Marketing, Events and Workshops, Our Company

Tim Frick speaks at Mightybytes digital marketing masterclass

Download these presentation decks from Mightybytes' Digital Marketing Masterclass, a sold-out half-day workshop on digital marketing best practices. Read More ›

04.08.2018

12 Website Governance Tips for Better Content Marketing

Posted by Tim Frick in Content Strategy, Digital Marketing tagged with Digital Strategy, Governance

In this post, we cover 12 tips for planning and executing a good website governance strategy that helps you consistently meet business and marketing goals over time and across teams. Read More ›

02.02.2018

How do I Create an SEO Keyword Strategy that Works?

Posted by Mightybytes in Content Strategy, Digital Marketing, SEO and SEM Strategy tagged with Keywords

In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective content strategy. Read More ›

01.10.2018

Why Heading Tags and Content Structure Matter

Posted by Mightybytes in Accessibility, Digital Marketing, SEO and SEM Strategy, Software Development tagged with Governance

woman using computer with heading tags on the screen

How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines and screen readers as well. Read More ›

11.20.2017

How Web Content Accessibility Guidelines Improve Digital Products

Posted by Tim Frick in Accessibility, Digital Marketing tagged with Corporate Digital Responsibility, Product Management

In this post, we explore how you can use the Web Content Accessibility Guidelines (WCAG 2.x) to make your website and other digital products more inclusive and accessible for everyone. Read More ›

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