Blog Category: Digital Marketing

Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals. Read More ›

Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more inclusively and effectively without blowing your budget. Read More ›

Creating a customer journey map can help you design better products and services, build trust, and improve your relationships with customers or other stakeholders. Read on to find out how and download a free customer journey map template. Read More ›

Content is critical to the success of any website redesign project, yet many organizations overlook the complexity of successfully managing content migration. Here's how to make sure the process runs smoothly. Read More ›

In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit. Read More ›

In this post we’ll talk about how style tiles, content patterns, and component-based design can save time while creating a more flexible design system for your website or digital product. Read More ›

Website redesigns offer great potential to improve your business and meet marketing goals. But these projects also have many moving parts. In a recent panel, leaders from several Chicago organizations shared expertise on how to navigate a site overhaul with ease. Read More ›

We start every web design project the same way: by listing an organization's business and user goals. Before we move on to sexier things like style tiles and page design, we need to figure out what each website needs to accomplish from an organizational or business standpoint, and what visitors expect to see or do there. Read More ›

SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved? Read More ›

We've been working with a host of clients recently who have complicated business structures, or who are disrupting an industry with a simple new way of doing an old job. The stuff they're doing is awesome, but it's difficult to explain in full during the five seconds it takes someone to visit a website, figure out what they're looking at, and decide whether the content is relevant to them. Read More ›