Blog Category: Digital Marketing

We've been working with a host of clients recently who have complicated business structures, or who are disrupting an industry with a simple new way of doing an old job. The stuff they're doing is awesome, but it's difficult to explain in full during the five seconds it takes someone to visit a website, figure out what they're looking at, and decide whether the content is relevant to them. Read More ›

Time management is a huge issue for marketing professionals at small nonprofits. Of all the marketing activities that you can do, how do you manage what is possible on the schedule you have, and with a very limited budget? Read More ›

In this post, we share why clear, simple, easy to understand web copy that can be skimmed is always best. We also cover how to incorporate it into your next digital project. Read More ›

Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals. Read More ›

There are several times when you might need to estimate website traffic. In this post, we explore a few of them. Read More ›

Content plays as important a role as design on your website's homepage. The words that appear on your website not only communicate what you do and what you stand for, they help potential customers find you via search. Because of the importance placed on web copy for search, we often see our clients struggle with balancing beautiful design and marketing copy with what they know Google will want to see when crawling their home page. Read More ›

Part of a successful content strategy involves taking successful pieces of content and repurposing them for other mediums. This helps you get more mileage out of the efforts you're putting into content creation. Figuring out ways of repurposing content you already have is especially good for organizations with limited staff and budgets. Got a successful blog post? Why not turn it into a webinar, an ebook, or a Twitter chat? Read More ›

Sometimes companies outgrow their names. It's a perfectly normal part of the business lifecycle. At Mightybytes, we've worked with a few companies who either underwent a name change or were considering one. But if you change your company name, what happens to your search traffic? Will customers still be able to find you online? Read More ›

Writing consistent, concise, creative copy for the web on a regular basis involves quite a bit of planning and effort. Adding these content creation tools to your arsenal can both improve quality and streamline your workflow. Read More ›

Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used to delight—rather than alienate—your users Read More ›