Blog Category: Sustainability

Sustainability is core to Mightybytes’ values. Whether we’re writing about sustainable web design or how we power our digital products with renewable energy, we believe in a better future for people and planet. Good practices will help us get there.

We write often about the intersection of sustainability, design, and technology. Topics range from facilitating more sustainable design workshops and helping users make more sustainable choices to the UN Sustainable Development Goals (SDGs) and our years-long quest for good green web hosting or our TEDx Talk. We also cover a variety of sustainable web design practices focused on faster performance and efficiency of digital products, such as optimizing code, enabling caching, and using CSS sprites. Finally, we regularly share internet stats about renewable energy use and the overall efficiency of sites crawled by our free web tool Ecograder.

For more information on how this plays out at our company, check out our sustainability page.

12.12.2024

Is Enshittification the Biggest Marketing Challenge of 2025?

Posted by Tim Frick in Business Strategy, Digital Marketing, Sustainability tagged with Artificial Intelligence, Corporate Digital Responsibility

In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in 2025. Read More ›

11.20.2024

Understanding Data Inequality

Posted by Tim Frick in Data and Analytics, Privacy and Security, Sustainability tagged with Artificial Intelligence, Corporate Digital Responsibility

data inequality on an distorted orange background

In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem. Read More ›

09.10.2024

Can Digital Product Passports Save the Web?

Posted by Tim Frick in Business Strategy, Sustainability, Web Development tagged with Corporate Digital Responsibility, Governance

Digital Product Passports text on a blue-green background.

In this post, we explore how digital product passports informed by the Web Sustainability Guidelines (WSGs) could be key to addressing some of the web’s biggest challenges. Read More ›

07.31.2024

Building Capacity with Digital Governance

Posted by Tim Frick in Business Strategy, Digital Marketing, Sustainability tagged with Artificial Intelligence, Corporate Digital Responsibility, Governance

Digital Governance Venn Diagram showing how incremental improvements can drive shared learning, sustainability, and organizational improvement.

In this post, we explore how good digital governance helps organizations build capacity to support sustainability efforts and drive long-term business success. We also share tips on how to improve digital governance practices without throwing your operations into a tailspin. Read More ›

06.24.2024

Is Ethical and Sustainable AI Possible?

Posted by Nicole Hunter in Business Strategy, Sustainability tagged with Artificial Intelligence, Corporate Digital Responsibility

Image of a person standing before an array of large computers.

In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share some ideas on how to use AI tools more responsibly. Read More ›

04.20.2024

Our Digital Greenwashing Guide

Posted by Tim Frick in Digital Marketing, Sustainability tagged with Corporate Digital Responsibility, Governance, Sustainable Web Design, Terminology

Digital greenwashing image of painter painting smokestacks.

Use this digital greenwashing guide to help you make accurate sustainability claims about digital products, services, and programs while reducing risk as new and emerging legislation takes shape. Read More ›

01.06.2024

Sustainable Digital Marketing: Redefining Success

Posted by Tim Frick in Digital Marketing, Sustainability tagged with Climate Change, Corporate Digital Responsibility, Governance

Is digital marketing still fit for purpose? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more sustainable digital marketing practices into the new year and beyond. Read More ›

12.05.2023

How to Improve Your Digital Supply Chain

Posted by Tim Frick in Business Strategy, Digital Marketing, Sustainability tagged with Corporate Digital Responsibility, Governance, Sustainable Web Design

Here are eighteen ways you can use ESG practices to improve your digital supply chain. We also share why this matters and what we’ve learned through our own experience. Read More ›

09.26.2023

What is a Good Digital Carbon Rating?

Posted by Tim Frick in Sustainability tagged with Corporate Digital Responsibility, Sustainable Web Design

Graphics used to illustrate digital carbon ratings: grades, stars, and number scores.

In this post, we explore how digital carbon ratings can help you measurably improve web sustainability. Read More ›

09.08.2023

Introducing the Web Sustainability Guidelines

Posted by Tim Frick in Business Strategy, Sustainability, UX Design, Web Development tagged with Corporate Digital Responsibility, Sustainable Web Design

Web Sustainability Guidelines graphic with five icons

Here’s how new Web Sustainability Guidelines can help digital product teams align their sustainability efforts with broader corporate ESG reporting standards and measurable climate action. Read More ›

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