The Benefits of Tree Testing Your Navigation
Website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign, but carefully considered navigation — validated through UX tools like tree testing — will guarantee that site content will be accessible.
Read More ›
How to Streamline Bug Reports
When a newly redesigned website launches, stakeholders are likely to come across elements of the site that aren’t functioning correctly. In order to fix these bugs, as they're called, you’ll need to report them to a developer who can fix them. For a bug to get fixed expediently, it’s helpful to file your report in a way that a developer can easily understand, diagnose, and remedy the problem.
Read More ›
Not-So-Scary SEO: How Do I Rank for Multiple Cities?
In our new series that attempts to take the confusion and fear out of search engine optimization and put the
Read More ›
How to Generate Content Ideas in a Boring Industry
If you're in a boring industry, you might make the mistake of thinking content marketing isn't something that applies to
Read More ›
Content Governance: Questions to Ask Before Launching a User Forum or Community Site
She said WHAT!? Don’t be taken aback by angry trolls. Here are the policies you need to put in place before you launch a Facebook page or online community.
Read More ›
Optimizing Video for the Web
Online video can be an impactful marketing and communications tool. However, with huge file sizes, it can also be your website's biggest source of carbon emissions. In this post, we'll explore how optimizing videos for the web can be done in ways that are both people- and planet-friendly.
Read More ›
Content Governance: Categories vs. Tags
Your blog has a sprawling list of tags and categories. How can you build a taxonomy that helps your customers find what they’re looking for?
Read More ›
How Flat Design Makes Your Website More Sustainable
Flat design strips away unnecessary elements, such as gradients, beveled corners, and so on. In this post, we explore why this approach is also eco-friendly.
Read More ›
Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
Read More ›
Why Buying from B Corporations is Good Business
When you buy from B Corporations, you support a better way of doing business and a better future for our planet and the people on it. Sounds awesome, right? Today, along with 900+ other B Corps from 29 countries and B Lab, Mightybytes is launching the B the Change campaign, a global movement to celebrate and reward people using business as a force for good. This year-long campaign will build awareness about B Corps, strengthen our community, and ultimately help to create a shared and durable prosperity within the global business community.
Read More ›