Dinova
Mightybytes worked within our budget parameters to create a website that meets the needs of multiple customer and internal stakeholder groups. Their approach to planning and communication helped us complete the project on schedule without blockers or unanticipated risks. We’re very happy with the end product and the efficiencies it has created for our team.
— Laura Saunders, Senior Marketing Manager, Dinova
Dinova is a technology company that operates a preferred dining network in the US. They wanted a website that empowered their team to create, publish, and better manage content, bolster SEO efforts, and improve website security. Here is how Mightybytes helped Dinova achieve their goals.
Product Roadmapping Workshop
We kicked off this engagement with a three-day workshop to understand Dinova’s needs and chart a course for their continued success. Through numerous collaborative exercises, we learned about the company’s goals for the website redesign, their users’ needs and pain points, and specific features that could help them meet specific goals.
Dinova’s goals included:
- Streamline content workflow so Dinova staff can publish content independently
- Improve SEO infrastructure
- Improve website security
- Drive increases in key performance indicators (KPIs)
- Implement analytics solutions to monitor and improve site performance over time
With a product roadmap in place, our teams set to the task of designing and building Dinova’s new web presence.
Workshopping Information Architecture and Content Inventory
We used a site planning tool called Octopus to map out site architecture. This short workshop also helped project stakeholders quickly come to consensus on the inventory of content types required for project success.
Running these exercises as a workshop improved efficiency, saved time and money, and helped us iterate quickly based on client feedback.
Flexible Content Management Tools
One of Dinova’s primary concerns was that their team could easily manage the entire site internally without extensive technical expertise. Custom Gutenberg blocks in WordPress allow a high level of control in the content creation and formatting process. These prove invaluable for saving time and managing an aggressive publishing schedule.
Mightybytes trained Dinova’s staff on how to utilize these custom blocks as well as those already built into WordPress. We also provided a training handbook to reference when they get stuck and to onboard new team members.
Maximizing Efficiency During Content Migration
Mightybytes built Dinova’s blog first so their team could enter and edit content as early as possible. Working on the build in parallel with Dinova’s content entry reduced the overall project duration and front-loaded the most time-consuming elements of the redesign.
This also allowed us to pursue items beyond the initial project scope. We added two features to the website:
- A drop-down main navigation menu
- A customizable dining guide
Dinova creates dining guides that help organizations connect with restaurants based on set criteria, such as location, type of dining experience, and so on. By leveraging Gutenberg’s custom block features, we streamlined the creation of these dining guides and gave powerful customization tools to Dinova to improve user experience for each guide they create.
A Sleek, Modern Design
The new site design also employs elements of a recent brand refresh, including an updated color palette, new imagery, typography, and so on. The resulting website is more intuitive for users to find what they need and accomplish tasks.
Plus, its flexible admin interface allows Dinova’s team to more quickly update content and streamline common marketing tasks.
Improving Dinova’s Cybersecurity
Post-launch, Dinova and Mightybytes improved security by implementing a Content Security Policy (CSP) on the website. Dinova ran a website penetration test and provided the results to Mightybytes. This allowed us to identify and allocate tasks between Mightybytes and Dinova’s IT team.
A CSP is a protocol that prevents cross-site scripting, clickjacking, and other code injection attacks by directing website browsers to only execute code from specific sources designated by the CSP. We also implemented subresource integrity in Dinova’s WordPress environment by enforcing loading scripts through a security certificate.
With these steps, we prepared Dinova for success in an ever-changing cybersecurity environment.
Supporting Dinova’s Continued Success
Through deep collaboration, Mightybytes and Dinova created a finished product that met both their business goals and target users’ needs. Dinova now has an intuitive website with clear information architecture and the ability to self-govern content creation and editing processes independently.
We look forward to helping Dinova’s team further improve the website and improve their digital marketing capacity.
